To become a Twitch partner and enjoy the many benefits that come with that status, streamers need to be prepared to meet a number of requirements by the platform.
Twitch is one of the largest platforms out there for user-driven streaming content with many millions of registered users already on the platform. Among those users are many streamers, ranging from tiny content creators with just a few followers to massive celebrity streamers that earn big money for broadcasting their content to their legions of followers.
Twitch streamers have the possibility of becoming affiliates or partners to reap greater rewards from their streams. Here’s everything to know about what a Twitch partner is, how to become one, and what benefits that entails.
A Twitch partner is a streamer who has gained enough of a following to earn extra benefits and proper monetization from Twitch.
Twitch partners can stream from any of the many categories available on the platform, from just chatting and music to video games. The main reason to become a partner is because of the plethora of benefits based on the relationship to the platform and the potential size of the viewing audience.
The Twitch partner benefits include:
Twitch partners can earn money from ad revenue. Image credit: Twitch
Though they may sound similar, Twitch partners and Twitch affiliates are quite different. Most Twitch partners are affiliates first because of the lower streaming and viewership requirements for affiliate status.
The most important difference between the two statuses is that affiliates receive fewer benefits than do partners. These include VODs being saved for less time, a potentially lower revenue split, and more limited sponsorship opportunities.
All told, streamers on Twitch who want to make money from their content should aim for any status they can achieve with Twitch, but partner status is far better than affiliate status.
To become a Twitch partner, users need to meet and maintain certain requirements set forth by the platform.
These are all of the requirements streamers need to meet within a single 30-day period in order to be able to apply for the Twitch partner program:
Additionally, Twitch looks back at the last two months of content for at least eight individual streams that have 75 or more of those concurrent viewers that are required. Overall, the platform values consistency that suggests a reliable audience rather than sharply fluctuating numbers. Streamers who want to be partners, then, are in for the long haul of building content and establishing a reliable viewing audience.
Successful Twitch partners can go on to qualify to the partner plus program, which offers up to a 70/30 split on subscription revenue up to the first $100,000 earned. To qualify, partners earn points based on the number of new or recurring subscriptions per month. Once that number passes the required threshold of 100 points for tier 1 or 300 points for tier 2, creators can join the partner plus program.
Twitch encourages applicants to self-monitor when they meet the requirements for the time period and only apply once those requirements have already been met. Interested parties can also check out Twitch’s Creator Camp, which is full of resources on building an audience, monetization, and more.
Becoming a streamer is easy, but meeting all of the requirements to become a Twitch partner is a bit harder. Creators who want to be partners should focus on what they genuinely like to do and building an audience naturally. For some inspiration, new streamers can check out the highest paid streamers on Twitch.
Featured image credit: Twitch
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