Kick recently hit the 100 million user milestone; however, the company’s management believes that the platform is still under development, which explains the “beta tag” attached to the company’s logo.
Bijan Tehrani, the co-founder of Kick, recently posted on X (formerly known as Twitter), providing an in-depth update about the milestone, explaining that for him this is nothing more than “vanity” since the platform is far from reaching its potential and what its developers envision.
First of all, the management states that Kick rushed into the market and there were some sacrifices regarding the quality of the product. As Tehrani stated, Kick was launched with “weak plumbing, purchased tech, and [lack of] experience in streaming.”
As he mentioned in his statement, Kick has managed to work hard over the past three years, and now that the platform includes almost 100 million users, it still operates in beta mode. The reason behind it was the need for further development.
Image credit: Bijan Tehrani via X (formerly Twitter)
Currently, according to Tehrani, things are starting to become better in terms of the quality of development.
Moreover, the co-founder confirmed that the mobile application will be fully built from scratch, and he mentioned that he was personally involved in the process.
Although the platform has become more stable and the app has become “almost crash-free,” it still needs work in terms of overall experience. The co-founder also mentioned that Kick has no plans to move along Twitch’s or TikTok’s product roadmap.
In terms of the company’s operations and financial performance, Bijan Tehrani has stated that currently, Kick is trying to move from quick success with temporary arrangements with creators to a long-term growth approach. The platform also recently announced a partnership with ESL. As a part of this, the Intel Extreme Masters (IEM) Rio and upcoming ESL Pro Tour events being broadcast on it.
Regarding cleaning up the system of the platform, Tehrani mentioned that Kick got rid of thousands of users who joined the program and promoted their content by means of using viewbots.
Additionally, “tens of millions of fake spam accounts” were closed because of their activity.
What is also interesting is that the company wants to create a system where only genuine creators with an audience are competing with one another, and not with bots.
In other words, creators will no longer compete against bots or get any advantage due to the preference of moderators.
Read also: How to stream on Kick from PS5
Featured image credit: Kick
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