
Streaming platform Kick is known for a number of streamer-friendly of its policies, but its generous assets and logos, and its bevy of fun merch, haven’t gotten enough nearly enough attention.
Since its founding in 2022, streamers new and old have been migrating to Kick because of its community-oriented revenue split that pays more money to streamers than any other platform, as well as its more lax rules and guidelines than what’s found on some competing platforms. Some of the most popular steamers on the platform have even garnered contracts worth millions of dollars. The number of people moving to Kick, while good for viewership, also means that it’s more crucial then ever for creators to find ways to stand out against the growing crowd.
Fortunately, there exists a plethora of both official and unofficial Kick assets to use while online, as well as merch to wear offline to represent the growing brand. Kick streamers looking to elevate their content with little effort should consider using some of the materials we’ve gathered here.
Using various Kick assets and logos can help streamers and content creators to better build their brand and solidify their connection to the streaming platform.
Kick opened Kick Assets in February 2024 with the goal of helping users to elevate their streams with high-quality graphics. On the community assets webpage, the company has generated a number of graphics to use on the website or on social media. All of these are free to download and use. Official Kick assets include:
Streamers can also find a number of other artist-created assets put together by fellow content creators including FlosV and KokoMain. One such asset that will likely come in handy is a community-created version of the Kick typography. Individual users and artists have the option to design and upload their own assets for others to use, provided they meet the required guidelines and the assets are properly tagged for sorting
Offline, Kick makes good use of its logos and assets through purchasable merchandise. Streamers and fans who want to represent their loyalty to the brand in the real world or further emphasize their connection to Kick by wearing official merch on stream would do well to check those options out.
Kick already has a wide merchandise line using their assets and logo, ranging from normal apparel to flags and other unique merch options.
Currently, the Kick store lists two main merch lines: Essentials and Speed. Kick Essentials uses the platform’s basic logo on either a black or neon green background. Items available include t-shirts, socks, tote bags, and flags. As the name implies, the design here is simple and evocative.
Kick Speed, on the other hand, modifies the logo in various ways and adds flames and a racing checker patterns to popular designs. While the total number of available merchandise in the Speed line is smaller, interested parties can invest in heftier items like varsity jackets or customize their own official Kick jerseys.
Content creators can also make their own branded merch and sell it through websites such as Streamlabs and Streamelements. Those already streaming may recognize both sites as the platforms they use to make video content and stream or post to Kick. Anyone looking to make money off merchandise need to be careful not to infringe on any licensed or copyrighted designs, however. The Kick logo in particular is protected under trademark law, so unofficial product designs need to be legally distinct.
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