DXRacer, the global gaming chair brand, announced earlier this month that it was partnering for the inaugural season of the Mobile Legends: Bang Bang (MLBB) Super League (MSL) Thailand.
As a part of this, DXRacer became the official gaming chair partner for the MSL in 2026. The brand is set to provide chairs to teams and players.
Thailand is an emerging region for MLBB esports. MOONTON started significant investments into the region in 2026 alone.
Therefore, Jaxon.gg got the chance to speak to Evan He, the marketing leader at DXRacer, on the partnership, how it chooses to sponsor tournaments, and the future of MLBB in Thailand.
Full excerpts can be found below. This interview has been translated from Mandarin.
Evan He: MSL Thailand stood out to us because of the energy and momentum behind it. Thailand has one of the most passionate gaming communities in Southeast Asia, and MLBB is deeply embedded in that culture.
Rather than simply following where sponsorships were already crowded, we wanted to be where growth is happening – and Thailand represents exactly that kind of upward trajectory. Entering at this stage also allows us to build a more authentic, long-term relationship with the community rather than arriving as just another brand in an already saturated space.
We look at a combination of factors: the passion and size of the fanbase, the trajectory of the league, the alignment with our core audience of competitive gamers, and the potential for genuine brand integration, not just logo placement. We also pay close attention to the organizers behind the league.
MSL has shown real commitment to growing the MLBB scene in their respective markets, and that kind of operational seriousness matters to us. A good sponsorship is a partnership, not a transaction.
It’s both, honestly. Southeast Asia is a critical region for DXRacer. The esports culture here is among the most vibrant in the world, and MLBB is the game that ties so much of it together.
Our entry into MPL Singapore last year was the starting point, and expanding into MSL Thailand and more this year is a deliberate continuation of that regional strategy. At the same time, every market has its own identity, and we approach each one with local insight rather than a copy-paste playbook.
Image credit: DXRacer
Thailand is a rising force. Thai teams and players have been making noise on the international stage, and the domestic scene is growing in both competitiveness and viewership.
Within the global MLBB ecosystem, Thailand is no longer just a participant, it’s becoming a contender. We see it as a market that will only grow in importance over the next few years, which makes now the right time to plant our flag there.
Absolutely. When you see multiple brands willing to invest in an emerging league, it reflects a shared recognition that the audience is real, engaged, and growing. Sponsors don’t enter markets on hope alone: there’s data, there’s viewership, there’s community energy behind these decisions.
MSL Thailand attracting early commercial partners is a strong signal that the broader industry sees what we see: a competitive ecosystem with serious long-term potential.
Chairs are just the starting point. We believe the best brand experiences happen when fans can actually interact with what you stand for. We’re exploring activations that bring DXRacer closer to the players and the audience, whether that’s through player features, on-ground experiences at live events, social content collaborations, or giveaways that reward the community.
The goal is for MLBB fans in Thailand to genuinely feel DXRacer as part of their esports journey, not just see our logo on a banner.
Read also: Infinix partners with MPL Indonesia, MDL Indonesia and MSL Thailand
Featured image credit: MOONTON Games
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