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Credit: Blizzard

Pay-to-win pays off

Diablo Immortal up to nearly $50 million in microtransactions


  • Diablo Immortal, which has been released in almost the entire world as of  July 8, is turning out to be success despite the bad reviews.
  • The game has earned $49 million in its first month and amassed 10 million downloads.

Heavy criticism from the community regarding microtransactions hasn’t dissuaded Diablo Immortal from bringing in the big bucks.

According to a report by Mobilegamer.biz, the free-to-play MMORPG has earned nearly $50 million in its first month. The report cites data from Appmagic.

The report says the game has accumulated $49 million and 10 million downloads in just a month. These numbers only include the Android and iOS versions of the game and don’t consider PC stats.

Gameplay from Diablo Immortal
Blizzard Games

Appmagic’s figures show the overall earnings by the developer. Hence, the actual revenue that Diablo Immortal generated is significantly higher as Google and Apple take a 30% fee off of every transaction.

The $49 million figure has made the free-to-play title the biggest launch for a Diablo title to date, per Mobilegamer.biz. Additionally, the number eclipses what another recently-launched major mobile game made in its first month.

Apex Legends Mobile brought in just $11.6 million, far less than Diablo Immortal. The battle royale title’s downloads are far more at 21.8 million.

Blizzard Games

Fans haven’t been happy with microtransactions in Diablo Immortal

To put it simply, Diablo Immortal is a pay-to-win game. Unsurprisingly, fans aren’t happy.

While it certainly can be enjoyed as a free-to-play gamer, you need to shell in some money to face other players who have paid for different items.

If Activision Blizzard hadn’t already faced enough criticism for Diablo Immortal, a YouTube video that estimated the cost to max out a character’s power just added to their woes. The figure was a staggering $110,000.

On top of this, Diablo Immortal has already broken a record.

The game’s PC version has become the lowest-rated title in Metacritic history at a dismal 0.3 rating at the time of writing. The mobile version doesn’t fare much better at 0.4.

Nonetheless, bad reviews and criticism around microtransactions haven’t stopped Diablo Immortal from being a success, at least on the balance sheet.

With nearly $50 million already, everyone at the Blizzard HQ might be patting their backs, but much work is required to keep players happy.