Every successful Kick streamer has to start somewhere, and that “somewhere” can often mean less than 10 viewers. The first step into growing as a streamer is to accumulate more viewers, and choosing the right time to stream is an effective way to tackle that.
Let’s talk about the best times to stream and increase viewer counts. Before you get into streaming, check out how much it actually costs to stream on Kick.
Unlike uploading videos on YouTube, viewers must watch your content live while you’re streaming on Kick. This means viewers need to be online at the same time as you are, so they can actually be there to watch your streams.
If you were to turn on your live stream when most of your audience is busy with work, school, or sleep, there won’t be that many people available to watch your stream. Remember that viewers have lives too!
That’s why choosing the best hours, when most people have the time to watch, is one of the best strategies to increase your viewership – and also to get paid on Kick.
It’s important to understand that Kick viewership isn’t evenly spread across the globe. Some regions and continents have more active users than others. For example, North America, especially in the U.S. and Canada, generally has the largest audience. Europe also brings in solid numbers.
On the other hand, continents like Asia or Australia typically have fewer viewers on Kick. But, even though the numbers aren’t too strong, this can also mean there is less competition during their time zones. All in all, it’s really about understanding where your viewers come from, and choosing when you stream based on that information.
On weekdays, activity on Kick can be much lower, as people have things to do. That being said, the viewers that do stick around will typically watch streams after work or school to relax in their free time.
So, evening hours usually perform best on weekdays, which tend to be between 6 PM and 11 PM in your target time zone.
Streaming on weekends gives you much more flexibility, since viewers don’t have to go to work or school. And since they don’t need to wake up early, viewers will tend to wake up later in the day, often around 11 AM or later.
So, streaming from late mornings through the evening, like 11 AM to 9 PM, is often the best way to go. There’s also a difference between Saturdays and Sundays – the former is usually stronger, as people must prepare for the upcoming week on the latter.
But, weekends don’t only attract more viewers – they attract more streamers, too. So, prepare for more competition overall.
Image Credit: Kick
Though choosing the best times to stream can help you increase your viewership, following the textbook doesn’t always work. Success with streaming time varies from streamer to streamer, since everyone streams in different niches and for different demographics.
Because of this, the best schedule is the one that works best for your audience. Below are some things to think about when choosing your streaming schedule:
Since we’re finding the best time to stream specifically for your channel, you’ll have to do some digging. Your Kick analytics are one of the most useful tools for finding your best streaming schedule. Study your average viewers, peak viewers, and most importantly, your viewer demographics.
Check where most of your viewers come from and adjust your schedule to match their time zones. Just keep looking for patterns across multiple streams to come up with an effective strategy.
If you’re a small streamer, it’s going to be difficult to compete against the big dogs – sometimes, impossible. You need to accept reality and play your way around it. Streaming when the biggest creators are offline gives you a chance to put your name out there. If you go live after their usual schedules, you can capture some leftover traffic.
Here, you will need to take some time to study your competition. Pay attention to when they usually stream, and when they tend to go offline.
Once you figure out when they end their streams, you can try streaming an hour before this happens. That way, you can ride the momentum and hopefully pull in viewers who were just finished watching those streamers.
Finally, it’s important to remember that the most successful streamers don’t become successful in a single day. You may need to go through some trial and error before finding the best streaming schedule for your channel – and that’s okay. Not every time slot will perform well, and that’s completely normal.
Test different days and start times, then review your analytics to see what works best. Make sure to keep pushing and stay consistent – all the hard work will pay off. This is exactly what the highest paid Kick streamers have done too.
Featured image credit: Kick
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